Strategy – Innovation

Autonomous Driving | Business & Tech Strategy

Following the acquisition of an autonomous vehicle company, our client requested Liberty’s help to develop and execute the strategy to accelerate the division by creating a product roadmap, establishing and managing key partnerships, streamlining supply chain operations, setting up the two new operations centers and managing critical recruitment and outsourcing operations. These efforts resulted in quadrupling the organization’s size and a 10% increase in stock price.

Impact At A Glance


Increase in organization size


Increase in vehicle unfitting production


Increase in stock price

Project Overview

Liberty was engaged to help develop and execute the strategy for an acquired autonomous vehicle software & engineering company. The new division was responsible for developing software, selecting hardware/sensor set, building vehicles, testing L4/L5 capabilities, along with various other customer and internal commitments. As a part of this ask Liberty was tasked with helping the division grow so their development efforts could expand, increasing speed to market. As a part of this strategy a significant reveal at CES was planned with high stakes placed on its success.

The Business Problem

Our client acquired the autonomous company two years prior without a proper integration. During that time, the autonomous division saw suboptimal growth and was not receiving the necessary support. This lack of attention caused the acquired company, once an early leader in this space, to be outpaced by competitors in both the automotive and ride hailing markets. Without immediate intervention, the acquired company would most likely have fallen too far behind competition to be considered a major player in the space.

The Outcome

Liberty helped manage all aspects of accelerating the autonomous division for the client. We immediately started working with division leadership to determine a go-forward strategy for expanded capabilities. Once the strategy was set, Liberty worked together with the organization to execute across multiple functions. Highlights of these cross-functional efforts included:
-Worked with software development to create a product roadmap for software and vehicle versions and releases
-Managed CES preparation including establishing and managing a partnership with a top ride-share service company
-Established small batch replication for the vehicle retro-fitting to increase throughput and standardize production
-Created a supply chain process to track high value components and establish “build packages” to streamline production
-Managed customer visit/engagements including the chairman of a leading automotive manufacturer
-Set up new operation centers in Las Vegas & Pittsburgh for engineering, customer relations, vehicle build, and vehicle testing
-Managed recruitment process, outsourcing for ~200 engineering and SG&A roles

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