After a series of acquisitions during the hold-period, the analytics company had 10 brands under a single parent company with 4 key platforms providing differentiation across service offerings. After understanding the business’ offerings, platforms, and go-to market strategies, Liberty helped tell a cohesive story that addressed technical debt and demonstrated a path to unifying the platform to unlock incremental value that would be accretive to a future acquirer. With the ability to articulate the value of technology-focused businesses to financial/ROI-focused buyers, Liberty was able to assist our client in selling the company at a 21x EBITDA valuation.