A global card provider was evaluating opportunities to enter the microloan market to compete with a series of FinTech startups. Liberty was engaged to help develop the vision for the new product development. As the project evolved, the Liberty team was retained to manage the entire new card launch process.
A global payment provider was looking to make a concerted effort to enter the personal and business lending markets with new, innovative products. The need was to 1) deliver differentiated commercial financing solutions to meet specific needs, 2) further penetrate existing businesses segments, and expand distribution of products across channels to leverage sales synergies.
B2B Product Line Strategy
Supported investment planning and road mapping to define 2017 investment priorities in B2B and lending products to grow charge volume led to $100M+ in discretionary funded product efforts for 2017.
New Product Development Improvement
Identified opportunities to improve E2E development results leveraging rapid assessment and insights from on-the-ground delivery.
Identified in merchant-oriented term loan opportunities
“It’s a big opportunity for us to go into an area where businesses want to pay vendors that don’t accept any credit cards.” - President, Global Commercial Payments
