Case Study – Global Card & Payments Provider
Services Provided

Commercial Payment Product Development

A global card provider was evaluating opportunities to enter the microloan market to compete with a series of FinTech startups. Liberty was engaged to help develop the vision for the new product development. As the project evolved, the Liberty team was retained to manage the entire new card launch process.

Overview

A global payment provider was expand their business efforts in the lending markets with new, innovative products. The ask of Liberty was to deliver differentiated commercial financing solutions and to further penetrate existing businesses segments by expanding the distribution of products across channels.

The Business Problem

A global payment provider was looking to make a concerted effort to enter the personal and business lending markets with new, innovative products. The need was to 1) deliver differentiated commercial financing solutions to meet specific needs, 2) further penetrate existing businesses segments, and expand distribution of products across channels to leverage sales synergies.

The Outcome

B2B Product Line Strategy
Supported investment planning and road mapping to define 2017 investment priorities in B2B and lending products to grow charge volume led to $100M+ in discretionary funded product efforts for 2017.

New Product Development Improvement
Identified opportunities to improve E2E development results leveraging rapid assessment and insights from on-the-ground delivery.

$100

MM

Identified in merchant-oriented term loan opportunities

Increased Operational Efficiency

“It’s a big opportunity for us to go into an area where businesses want to pay vendors that don’t accept any credit cards.” - President, Global Commercial Payments

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