A Conversation About Culture, Values, and What Makes Liberty Exceptional
Liberty Advisor Group is proud to be Certified™ by Great Place To Work® for the 7 years in a row. The prestigious award is based entirely on what current employees say about their experience working at Liberty Advisor Group.
What does being certified as a Great Place to Work® mean for Liberty Advisor Group?
This certification affirms what we already know: our culture is built on our people and our values. According to the certification data, 97 % of Liberty employees say this is a great place to work. Great Place To Work®
It demonstrates that our focus on values such as candor, inquiry, integrity & courage, resolve, community, and entrepreneurship resonates deeply with our team. libertyadvisorgroup.com
“This recognition means a great deal to me because it reflects the heart of who we are. Liberty has always been about people—our shared values, our trust in one another, and our drive to do meaningful work together. Being named a Great Place to Work is not just an award; it is a reminder that when we care about our culture as much as our clients, everyone wins.” – Chad Smith, CEO and Founder
What makes Liberty’s culture stand out?
At Liberty, our culture is grounded in our core values. Here’s how each one reflects in our workplace:
- Candor: We communicate openly and honestly with each other and our clients—even when it isn’t easy.
- Inquiry: We believe every situation offers an opportunity for growth through asking and listening.
- Resolve: We say what we’ll do and then do what we say. We work tirelessly to ensure successful outcomes.
- Integrity & Courage: We operate with high standards of character and are forthright in our actions. We are not afraid of hard work or high standards and we embrace challenges with vigor.
- Community: We value individual variety and collective purpose, and we give back through social responsibility and volunteering.
- Entrepreneurship: We strive for innovation and excellence in serving our clients and expanding our impact.
- Social Responsibility & Giving Back: Beyond client work, we engage with our communities and support charitable
These values are not just words. They guide how we behave, collaborate, and deliver value. Our people say they feel empowered and aligned because we live them every day.
How does Liberty ensure that employees thrive personally and professionally?
At Liberty, our people-first philosophy creates an environment where every team member has the opportunity to grow, contribute, and thrive. Success begins with trust, and we empower our people with responsibility and autonomy, reflecting our core value of resolve. This mindset not only strengthens our culture but also enables us to deliver high-impact work for our clients through accountability, ownership, and excellence in execution.
Open communication is central to who we are. Guided by candor, we foster an atmosphere with a commitment to transparency and respect. This builds strong collaboration across all levels of the organization and enhances the quality of the work we deliver to clients.
We also believe that growth is continuous. Through a spirit of inquiry, Liberty team members engage in meaningful client work that provides purpose and measurable outcomes.
We remain deeply committed to community by maintaining balance, supporting one another, and ensuring that Liberty is not only a great place to work but also a great place to belong. The Great Place to Work® survey reinforced that commitment, showing that Liberty employees feel a strong sense of belonging, autonomy, and shared mission. This unity translates directly into better collaboration, innovation, and client success.
What do employees say they value most about working at Liberty?
Feedback from our team highlights:
- A true sense of belonging—employees feel valued for who they are and the perspectives they bring.
- The ability to make meaningful impact on clients and see real results.
- Access to leadership and transparency, reflecting integrity & courage and candor.
- A balance of challenge and fun—our entrepreneurial spirit drives performance, while our community culture ensures support and connection.
- Recognition for contributions and celebration of successes, aligned with our value of resolve and community.
“Liberty is a place where you can be yourself, do work that has high impact, and know you are surrounded by really smart people. That sense of trust and belonging makes every challenge feel achievable.”
Survey Results Highlight Liberty’s Exceptional Workplace Culture
According to the Great Place to Work® certification, 97% of Liberty Advisor Group employees say their workplace is a great place to work, compared to 57% for a typical U.S.-based company.
100% of respondents indicated that management hires people who fit in well, trusts people to do a good job without being micromanaged, gives employees significant responsibility, and behaves in an honest and ethical manner.
Together, these figures underscore the strength of our culture, high levels of employee trust and autonomy, and the alignment of our team around shared values and purpose.
About Liberty Advisor Group
Liberty Advisor Group is a premier business and technology consulting firm. We provide hand-picked, experienced teams focused on delivering tangible results, partnering with clients to realize their highest ambitions. With a culture rooted in trust, values and performance, Liberty turns ambition into reality.
