Tech and Digitalization Trends All Business & IT Leaders Should Be Aware Of

Updated November 2023

Technology continues to advance rapidly; dramatic shifts have seemingly become the norm, while incremental progress takes a back seat. But only time will tell which emerging technologies have staying power for business leaders and which will fall short of initial hype. Being an ardent believer in the game-changing potential of technology is not enough. Organizations face sizable adoption hurdles, severe skill shortages, and pervasive security concerns while attempting to position their enterprises to innovate, differentiate and better understand and serve customers.

Due to our broad client and industry base, Liberty Advisor Group has a unique view of how and where companies deploy their information assets to achieve their business objectives.

Here we break down some of the most revolutionary emerging tech in recent memory and whether they should be adopted for the long haul.

Capitalizing on AI, Machine Learning, and the Emergence of Digital Twins

By now the conversation surrounding AI can sometimes feel like beating a dead horse, but that is only because of what a critical tool it has become. From the emergence of generative AI to the development of tools that assist with data analysis and threat mitigation, AI is quickly proving to be the next frontier of digital transformation. By saving time on manual processes, such as programming, AI not only helps organizations become more efficient, it makes highly technical tasks more accessible to a wider user base.

The Future of Data and AI

Businesses are expected to produce twice as much data within the next five years, and that data is no longer just from corporate applications. The continued explosion of data is now being driven from the field by sensors, mobile devices, social media, etc. This data is essential for understanding behavior, but it’s also crucial for making more intelligent business decisions. Innovative companies that treat data as an asset and have a research and development vision are capitalizing on data to unlock insights, drive processes, make better decisions, improve efficiencies, respond faster and uncover opportunities.

The commoditization of these technologies is the tailwind helping drive mainstream awareness of artificial intelligence, machine learning (ML), and advanced data analytics. What this means for business leaders is that organizations will no longer have to hire a data scientist, integrate, and index data, write AI algorithms, train AI models, and analyze results for bit fit. AI is being built into mainstream software, providing tools to drive processes and unlock previously hidden insights. In late 2022, AWS,’s cloud business, announced vertical value-added ML/AI applications for supply chain management with many other core functions on a near-term roadmap.

Advancing Analytics

Advanced analytics don’t work in silos; you must break them down. There are two major headwinds for companies to this trend: they don’t treat their data as an asset, and most of their IT spend (>85%) is on maintenance (“RUN”) instead of building new capabilities (“BUILD”).

Leaders understand the need for experts in math and statistics that underpin AI/ML models, but they also recognize the need to blend these skills with business knowledge. Ask yourself, “Do I trust the data in my systems or the values in my reports?” before attempting to operationalize your data assets with advanced tooling any further.

Renewed Focus on Becoming Cloud Digital and Environmental Sustainability

Cloud computing has long-ceased to be a passing trend. Cloud platforms and services are now the norm. That said, the magnitude and speed of the shift to cloud delivery models have been staggering. Over the past few years, businesses have pushed toward the cloud, and that trend will only continue in the coming years. According to a Fortinet study, about 39% of respondents already run at least 50% of their workload on the cloud. In the upcoming 12 to 18 months, another 58% of respondents stated they planned to run that much workload in the cloud. Organizations’ shift drives this growth to digital business models and the need to speed up innovation.

Through past economic uncertainty, companies focused on extracting the maximum business value and benefits associated with cloud providers, which included reduction in manual processes, production errors, extraneous costs, etc. We are now observing organizations using cloud solutions to ensure a more sustainable society by partnering with providers that have Environmental, Social, and Governance (ESG) programs in place. 

As reported by the MDPI research group, moving to Infrastructure-as-a-Service (IaaS) platforms can reduce carbon emissions by up to 84% and energy consumption by up to 65%. Notably, cloud providers have largely addressed previous reservations stemming from switching costs and migrations efforts by offering tooling and solutions to ease the burden of migration.

Shifting Assumptions will drive Different Security Models

Organizations are struggling to protect their most important asset: information. This is where the value is, and that’s where the danger lies. With new types of technology come new types of security concerns. Threat vectors will have weaknesses that people will try to exploit. Organizations are trying to stay ahead of the curve by anticipating these new concerns and putting measures in place to protect their enterprise.

Security is a major adoption barrier and requires focus beyond IT. Previously securing the perimeter of an organization was enough. Today with the shifting workforce driven by the pandemic, security needs to be where the workers are working.  The network no longer has a defined edge; it’s amorphous, and everyone is essentially working from “Airport WIFI.” Innovative companies are starting to deploy security at the application and endpoint levels, and zero-trust models are being adopted to protect the enterprise.

We also see more investments by providers to help protect organizations through AI/ML-enabled tools like endpoint protection and security data lakes. Leaders treat security as a business imperative year in and year out, investing in security technology and developing cybersecurity skills throughout the organization to protect information assets.

Liberty Positions You With a Competitive Advantage

Leaders recognize the magnitude of technological change impacting their organizations. That’s why Liberty Advisor Group‘s team of battle-tested experts want to put your ambition and our experience to work for tangible results. If you want to be at the forefront of these trends, We have developed real-world solutions that impact your business while laying the foundation for the future. Whether it’s through M&A activity, comprehensive cybersecurity upgrades, delivery assurance services, and more, we can help your business embrace progress and make the most of the tools at your disposal. 

Contact us to learn how we can help you thrive.

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