Business & Technology Strategy

Omni-channel Strategy is a new way of doing business that transforms an organization of disconnected technologies and processes into an integrated, customer-centric business. Depending on the strategic priorities or key business problems of the client, we focus on all aspects of the customer lifecycle—awareness, acquisition, sales, service, loyalty—to help identify opportunities to improve the customer experience, drive conversion, and ultimately increase sales.

We have a wide breadth of experience in product management, development, and rationalization allowing your business to move from a traditional product company to a technology-enabled products and services company. Our teams focus on balancing time to market, risk and business opportunity, all while expertly bridging knowledge between business strategy, engineering and software development teams.

For IT Strategy and Enterprise Architecture, we define the strategic business directives that continue through the creation of the technology implementation roadmap. Liberty ensures that your business strategy is adequately supported with mature capabilities – people, process, and technology – which ultimately results in top to bottom alignment and the enablement of strategic architecture.

At Liberty, we recognize that every company is a software company, and we embrace the idea that business transformation is not an IT project. Businesses that are capable of quickly adapting to a growing and rapidly changing set of customer expectations gain a competitive advantage over their competitors.

At Liberty, we provide our clients the tools to effectively optimize and align their technology architecture, applications, services and processes, and we work with you to build a governance structure capable of carrying out your business’s goals. Through communication and the definition and implementation of specific solutions, Liberty can help your business mature and thrive.

When approaching an infrastructure optimization, our professionals recognize that while technical expertise is important, it isn’t the only consideration. Our teams seek to understand business goals and develop roadmaps that support the business vision, rather than addressing technology in a vacuum. This allows us to develop unique solutions that our peers may not consider.