Data & Analytics – Analytics Strategy & Execution

Private Equity | Data Strategy

The Liberty team delivered a data strategy for a $200m revenue PE company, providing enhanced data governance by aligning master data management and data-driven capabilities. Recognizing that the client had grown rapidly with an ad-hoc approach to data management, the strategy solved the need to simplify search processes, duplicate data storage, and a high level of manual intervention. The data strategy roadmap Liberty developed delivered a pathway from a healthy data foundation to a data-driven organization supporting its customers and cross-company strategic initiatives.

Impact At A Glance

10x Faster

Implementation of the Data Strategy Roadmap would create a data platform capable of integrating future acquisitions 10 times faster

25+ Vendors and SIs Evaluated

Liberty evaluated dozens of MDM vendors and Systems Integration partners to identify the best fit for our client

Enabled Data Insights

Building upon a healthy data foundation, the data and analytics capabilities are able to increase back-end productivity and capture and retain key customers

Project Overview

Liberty was asked to prepare a data strategy for a $200M revenue PE portfolio company that had grown rapidly by acquisition with plans to continue expansion. As part of an identified need for better data governance, Liberty evaluated master data management (MDM) software and systems integrators (SIs) and recommended the best value and fit for the company, incorporating bespoke value-driven metrics as they continued their journey to becoming a data-driven organization.

The Business Problem

Liberty’s client had grown rapidly via acquisition in recent years with an ad hoc approach to data governance and a lean IT organization with limited skill sets. As a result, customer and product data in the company’s systems was unreliable, had become extremely difficult to search, and was duplicative within and across multiple platforms.

These data quality issues were creating the need for manual intervention in data management, reducing back-office productivity, leading to customer loss, negative impacts on other business initiatives, and creating difficulties for leadership in drawing insights from existing data. Future acquisitions would only exacerbate these problems.

The Outcome

Liberty quickly mobilized to provide a current state assessment of the company’s data architecture, governance, and data quality practices. We identified the causes and symptoms of the data challenges, and evaluated dozens of MDM vendors and SIs to recommend the best fit/best in class to help the company gain a reliable, consistent, consolidated view of their customers and product data. We created a roadmap for the company to become a data-driven organization that incorporated cross-company, strategic initiatives, and shared best practices in data governance with the leaders and data stewards.
Based on expertise in data strategy and master data management, Liberty provided a go-forward strategy that would increase data quality and process automation, driving sales and growth. By creating a healthy data foundation, the company could integrate future acquisitions 10x faster, modernize back-office operations, reduce costs from technology spend, and improve data accuracy and customer satisfaction.

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